The program runs $11.99/month, $28.75/quarter or $108/year. I’d be curious to see how many people take the quarterly option. I know in my own business, when I offered a quarterly it just didn’t work. Everybody went for the annual plan. Plus, an annual plan would increase lifetime customer value quite a bit. I don’t know the numbers internally, but I’d probably want to test getting rid of the quarterly option and see how it tests out.
First, from the product page, the Add to Cart button should be highly visible. Next, the shopping cart should be easy to locate—usually positioned in the sidebar, or the top-right. The checkout page should be super-easy to access, and never more than one click away, allowing a visitor to bypass the shopping cart if they want. Finally, the checkout fields should be logical, and kept to a minimum.
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Special Unicode Characters in Data Validation Lists: ☐, ☑, ✓, ✔ - This may be my favorite approach. You can include special characters like this in a Data Validation drop-down list. This isn't quite as good as clicking once to fill in a checkbox, but it is great for the mobile Excel apps. The only hard part is remembering how to insert a check mark symbol in Excel. For more information, see my article Using Unicode Character Symbols in Excel.