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A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
^ Bergs, J; Hellings, J; Cleemput, I; Zurel, Ö; De Troyer, V; Van Hiel, M; Demeere, JL; Claeys, D; Vandijck, D (Feb 2014). "Systematic review and meta-analysis of the effect of the World Health Organization surgical safety checklist on postoperative complications". The British Journal of Surgery. 101 (3): 150–8. doi:10.1002/bjs.9381. PMID 24469615.